Leder: Think big og kritisk

LEDER – Luk øjnene og tænk: Hvad er Esbjerg egentlig?

Hvis man bor her, dukker der sikkert billeder op af dejlig natur, et driftigt erhvervsliv med nye fremtidsperspektiver og et relativt rigt kulturliv i forhold til placeringen langt væk fra alting.

Men hvis man ikke bor her og ikke har berøring med området, er det i bedste fald ukendskab, der dominerer billedet hos de fleste. Måske lige tilsat noget med nogle tragiske kommunale børnesager, lidt fodbold, nogle borebisser og gamle fordomme om fiskerlussinger og fiskelugt.

De velorienterede ved selvfølgelig bedre. Men den lokale selvtilfredshed er vores egen værste fjende. Nogen har f.eks. en opfattelse af et helt enestående byggeboom i ’Danmarks Dubai’ og en ’forvandling af Esbjerg til en rigtig storby’. Tjuhej, hvor det går.

Her må man anbefale at løfte skyklapperne fra de lokale medier, kigge ud over byskiltet og se lidt kritisk på tingene udefra. Vi skal ikke længere væk end f.eks. Aalborg, Aarhus og Vejle for at se byer, der virkelig rykker på udvikling og tiltrækningskraft. Samtidig florerer lokalt en række sejlivede myter og misforståelser om Esbjergs branding – og branding generelt, desværre også blandt beslutningstagere.

Branding er hverken IKEA eller Tall Ships Race – det svarer til at brande en by på en stor McDonald’s eller Cirkus Benneweis. Branding er heller ikke profilløse festivaler eller festuger med musik magen til dét på enhver blokvogn i enhver småstor provinsby.

Branding er noget stedbundet og noget unikt, som udnytter og fremhæver vores lokale kvaliteter og karakteristika. Branding er også modet til at tage en chance og investere i andet end sikker mainstream.

Det kunne også være mod til store visioner for de to ambitiøse museumsprojekter ved Esbjerg Strand-området.

Det kunne være det politiske mod til at skrive en stor check, som måske nok er dækningsløs i starten, men i længden giver masser af ægte branding.

Tekst:
Tags

Relaterede artikler

136 Comments

  1. zortilo nrel said:

    I do not even know how I ended up here, but I thought this post was good. I do not know who you are but certainly you’re going to a famous blogger if you are not already 😉 Cheers!

  2. zortilo nrel said:

    I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!

  4. vreyrolinomit said:

    I just could not depart your web site prior to suggesting that I really enjoyed the standard information a person provide for your visitors? Is gonna be back often to check up on new posts

  5. Lou said:

    Write more, thats all I have to say. Literally, it seems as though you relied on the
    video to make your point. You definitely know what youre talking about, why waste your intelligence on just posting
    videos to your weblog when you could be giving us something enlightening to read?

  6. id test playboy2 said:

    With havin so much content do you ever run into any issues of
    plagorism or copyright infringement? My site has a lot of
    completely unique content I’ve either written myself or outsourced but it appears a lot of it is popping it up all over the web without my agreement.
    Do you know any methods to help reduce content from being ripped off?
    I’d certainly appreciate it.

    Feel free to visit my web site; id test playboy2

  7. joker8868 apk said:

    I’m not that much of a online reader to be honest
    but your sites really nice, keep it up! I’ll go ahead and bookmark your website to come back later.

    Cheers

    Feel free to visit my blog post :: joker8868 apk

  8. login joker388 said:

    Hi there just wanted to give you a brief heads up and let you know
    a few of the images aren’t loading properly. I’m not sure why but I think its a linking issue.

    I’ve tried it in two different browsers and both show the same outcome.

    my page – login joker388

  11. Domingo said:

    Hello colleagues, its fantastic piece of writing regarding teachingand fully defined, keep it up
    all the time.

  12. Odette said:

    Piece of writing writing is also a fun, if you be acquainted with after that you can write or else it is complicated to write.

    Feel free to visit my web page … Odette

  14. Slot 1234 said:

    Saya telah telah menjelajah online lebih dari tiga jam hari ini, namun saya tidak pernah menemukan artikel menarik seperti milik Anda.
    It is cukup berharga bagi saya. Menurut pendapat saya , jika semua pemilik web dan blogger
    membuat konten yang baik seperti yang Anda lakukan, web akan menjadi
    lebih berguna dari sebelumnya.

    My site … Slot 1234

  18. https://918kiss-m.com/blog/find-the-right-online-casino-for-you/ said:

    Hi there! This is kind of off topic but
    I need some advice from an established blog. Is it very
    difficult to set up your own blog? I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about creating my own but I’m not sure where to start.
    Do you have any points or suggestions? Thank you

    my page; joker123 ios download; https://918kiss-m.com/blog/find-the-right-online-casino-for-you/,

  19. sheriffptacentral.co.za said:

    Hi there! I could have sworn I’ve been to
    this site before but after checking through some of the post I realized it’s new
    to me. Anyways, I’m definitely delighted I found it and
    I’ll be bookmarking and checking back often!

    My homepage … sheriffptacentral.co.za

  23. www.bestinjurylawyerusa.com said:

    I was just looking for this info for some time. After 6 hours of continuous Googleing, at last I got it in your
    site. I wonder what’s the lack of Google strategy that
    don’t rank this kind of informative websites in top of
    the list. Generally the top websites are full of garbage.

    Here is my blog; http://www.bestinjurylawyerusa.com

  25. https://mintjasia.com said:

    Great – I should definitely pronounce, impressed
    with your website. I had no trouble navigating through all the tabs and related information ended up being truly
    easy to do to access. I recently found what
    I hoped for before you know it in the least. Reasonably unusual.
    Is likely to appreciate it for those who add forums
    or anything, web site theme . a tones way for your customer
    to communicate. Nice task.

    Here is my page :: https://mintjasia.com

  30. center4mi.org said:

    I’d like to thank you for the efforts you’ve put in penning this blog.
    I am hoping to view the same high-grade content from you later on as well.
    In truth, your creative writing abilities has
    encouraged me to get my own, personal blog now 😉

    Also visit my blog post center4mi.org

  32. kafecoin.com said:

    Hello there, just became alert to your blog through Google, and found that it’s truly informative.
    I am going to watch out for brussels. I will be grateful if you continue this in future.
    Many people will be benefited from your writing. Cheers!

    Here is my site … kafecoin.com

  33. Anthony said:

    If you wish for to grow your familiarity just keep visiting this
    website and be updated with the most up-to-date information posted
    here.

    my page :: Anthony

  36. axomo.com said:

    If some one wishes to be updated with most
    recent technologies afterward he must be pay a quick visit this website and be up
    to date every day.

    Also visit my site :: axomo.com

  37. overcoders.com said:

    Hello everyone, it’s my first pay a quick visit at this web page, and post is genuinely fruitful for me,
    keep up posting these types of posts.

    Feel free to visit my homepage; overcoders.com

  39. triplifeskills.org said:

    You can certainly see your skills in the paintings you write.

    The sector hopes for more passionate writers such as you who
    aren’t afraid to mention how they believe. At all times go after your heart.

    Look into my web blog :: triplifeskills.org

  43. https://triplifeskills.org said:

    I’ve been surfing online more than 2 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. Personally, if all webmasters and bloggers made good content as you did,
    the net will be a lot more useful than ever before.

    My website – https://triplifeskills.org

  45. mintjasia.com said:

    Hi there, just turned into aware of your weblog through Google, and located that it’s really informative.
    I’m gonna be careful for brussels. I will appreciate
    if you happen to continue this in future. A lot of people might be
    benefited out of your writing. Cheers!

    Feel free to surf to my homepage mintjasia.com

  48. frolep rotrem said:

    An interesting discussion is worth comment. I think that you should write more on this topic, it might not be a taboo subject but generally people are not enough to speak on such topics. To the next. Cheers

  52. Shayna said:

    Great post. I was checking continuously
    this blog and I’m impressed! Very helpful info specially the last part
    🙂 I care for such information much. I was looking for this certain information for a very
    long time. Thank you and best of luck.

    My web-site :: Shayna

  53. kebe.top said:

    I’d forever want to be update on new posts on this
    web site, saved to bookmarks!

    Check out my web site – kebe.top

  55. Cabinet of Dr. Jérôme Weinman said:

    Wonderful beat ! I would like to apprentice while you amend your site, how could i subscribe for a blog website? The account aided me a acceptable deal. I had been tiny bit acquainted of this your broadcast provided bright clear concept

  56. https://europa-road.eu/ said:

    Hey there! I know this is kinda off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!

  58. 19wujian.com said:

    It is really a great and helpful piece of information. I’m happy that you just shared this
    helpful information with us. Please stay us up to date like this.
    Thank you for sharing.

    My webpage :: 19wujian.com

  62. storno brzinol said:

    I have been exploring for a bit for any high-quality articles or blog posts on this sort of space . Exploring in Yahoo I eventually stumbled upon this web site. Reading this information So i am glad to convey that I have a very excellent uncanny feeling I discovered just what I needed. I most without a doubt will make certain to do not put out of your mind this site and provides it a glance on a constant basis.

  65. zortilo nrel said:

    Hi, i feel that i noticed you visited my blog so i got here to “go back the favor”.I am attempting to find things to enhance my web site!I suppose its good enough to make use of a few of your ideas!!

  67. bbs.shishiedu.com said:

    hello!,I like your writing so much! proportion we
    keep in touch extra about your post on AOL? I need an expert on this house to solve
    my problem. May be that’s you! Taking a look ahead to peer you.

    Feel free to surf to my page – bbs.shishiedu.com

  71. forum.adm-tolka.ru said:

    I am really impressed along with your writing skills and also
    with the format to your weblog. Is this a paid theme or did you customize
    it your self? Either way stay up the nice high quality writing, it’s uncommon to
    peer a nice weblog like this one these days..

    Visit my site: forum.adm-tolka.ru

  73. clubriders.men said:

    The next time I read a blog, Hopefully it won’t fail me just
    as much as this one. After all, Yes, it was my choice to read
    through, however I truly believed you would probably have something interesting to talk about.
    All I hear is a bunch of crying about something you could fix if you were not
    too busy searching for attention.

    My site; clubriders.men

  75. 바카라사이트 said:

    Hello there friend! When I originally commented I clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I get four emails with the same comment. Is there any way you can remove me from that service? Thanks! Again thanks alot for this!

  76. 카지노사이트 said:

    I used to be suggested this web site by my cousin. I am not positive whether or not this put up is written by him as no one else realize such detailed about my trouble. You’re amazing! Thanks!

  77. 바카라사이트 said:

    I see you don’t monetize your page, i know how to earn some additional cash and get more visitors using one simple method,

  80. www.memorytoday.com said:

    Magnificent goods from you, man. I’ve bear in mind your stuff prior to
    and you’re simply extremely wonderful. I actually like what you’ve obtained right here, really like what you’re stating
    and the way in which wherein you assert it.
    You make it entertaining and you still take care of to keep it smart.
    I can’t wait to learn much more from you. This
    is actually a terrific site.

    My web-site http://www.memorytoday.com

  81. khoquet.com said:

    I know this website presents quality depending articles or reviews and additional data, is there any other site which offers these kinds of things in quality?

    my blog … khoquet.com

  84. Fleta said:

    I always emailed this web site post page to all my contacts, since if like to read it then my friends will
    too.

  85. o2o.jjfwpt.com said:

    Excellent post. I was checking continuously this blog and I’m impressed!
    Extremely useful information specifically the last part 🙂 I care for such
    info much. I was looking for this certain info for a long time.
    Thank you and good luck.

    Also visit my page … o2o.jjfwpt.com

  86. 163.30.42.16 said:

    I delight in, cause I found just what I was having a look for.
    You’ve ended my four day long hunt! God Bless you man. Have a nice day.
    Bye

    my website … 163.30.42.16

  110. zovre lioptor said:

    This is really interesting, You are a very professional blogger. I’ve joined your rss feed and sit up for in the hunt for more of your magnificent post. Additionally, I’ve shared your website in my social networks!

Der er lukket for kommentarer.

Top